personality research has approached a salient consensus step due to widespread use of individual differences, converging on five big model factors with marketing concept. this paper clarifies a market mavenism psychology concept and relates market mavens with big five factor model. market mavens are consumer which have tendency to become especially involved in the marketplace. the purpose of th...

Personality research has approached a salient consensus step due to widespread use of individual differences, converging on five big model factors with marketing concept. This paper clarifies a market mavenism psychology concept and relates market mavens with big five factor model. Market Mavens are consumer which have tendency to become especially involved in the marketplace. The purpose of th...

BACKGROUND Given the rapid increase of Internet use for effective health communication, it is important for health practitioners to be able to identify and mobilize active users of online health information across various web-based health intervention programmes. We propose the concept 'health e-mavens' to characterize individuals actively engaged in online health information seeking and sharin...

Market mavens are consumers who are highly involved in the marketplace and represent an important source of marketplace information to other consumers. Because of their influence on other consumers across a wide range of product domains, market mavens are particularly interesting to retailers. Previous studies have clarified the behavioral tendencies of market mavens. The present study focuses ...

This study investigates consumers’ importance evaluation and usage of the Internet as an information source, compared with other traditional information sources. The main issue is the extent to which experience products can be transformed so as to be searchable on the Internet. The results of a web-based survey showed that consumers of experience products tended to use more online information t...

Abstract Prices are among the most frequently discussed topics in consumer research. Although word-of-mouth is known to be highly influential and it considered of growing importance, previous research has largely neglected price-related word-of-mouth, especially a cross-cultural context. The present study fills this gap by analyzing effects valence, price changes communicated market mavenism na...