نتایج جستجو برای: market knowledge

تعداد نتایج: 733294  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده فنی مهندسی 1387

the outcome of this research is a practical framework for “idea generation phase of new product development process based on customer knowledge”. in continue, the mentioned framework implemented in a part of iran n.a.b market and result in segmenting and profiling this market. also, the critical new product attributes and bases of communication message and promotion campaigns extracted. we have...

2002
V. Richard Benjamins José Manuel López Cobo Jesús Contreras Joaquín Casillas Juan Blasco Blanca de Otto Juli García Mercedes Blázquez Juan Manuel Dodero

In order for organizations to survive on increasingly competitive and global markets, adequate management of intellectual capital is essential. Although increasingly more information is found in electronic formats, turning this information into valuable knowledge is still the responsibility of people by applying it in professional situations to generate value. In this paper, we describe an appr...

2017
Stefan Heusinkveld Bas Hillebrand Jos Benders

This paper explores the process of product replacement within management consultancies. Drawing on product marketing literature we argue that main knowledge suppliers do not simply regard their knowledge commodities as inherently perishable during an alleged downturn phase on the knowledge market. Rather, our study reveals that management consultants may follow a variety of alternative strategi...

2012
Pavel Krbálek Milos Vacek

Teleology comes from the Greek term telos, in English purpose. According to Aristotle, each object has a final purpose for its being. Human knowledge is also associated with such a purpose. The teleological analysis of knowledge management processes and knowledge types is a new approach to mapping organizational knowledge, especially in academic environment. In this paper, we show advantages of...

2007
Olivier WEINSTEIN

The purpose of this paper is to consider the basic questions relative to the creation and organization of markets for knowledge. The paper is organized as follows. We will first explain what means for us an intuitionalist approach of markets, and the key questions relative to the social construction of markets. On that basis, we will consider the specific problems posed by the creation of marke...

2004
Bertin Klein Ralph Traphöner

This paper describes why and how an ontology facilitates the sharing and trading of knowledge. It intoduces the underlying concept of a knowledge market place and how an ontology provides for the understanding of, and confidence and trust into knowledge products. Three case studies show real life examples of the approach. Additionally, the Information Ontology itself and the issues related to i...

2006
Brian Salter Melinda Cooper Amanda Dickins Valentina Cardo

10.2217/17460751.2.1.75 © 20 The globalization of stem cell science is increasingly being shaped by the emerging economies of the Asia/Pacific region. Undaunted and unhampered by the more established views of the commercialization of science, countries such as India are constructing models of innovation, policies and patterns of investment that challenge such orthodoxies. This report examines t...

Journal: :European Journal of Operational Research 2007
Charles V. Trappey Tsui-Yii Shih Amy J. C. Trappey

Numerous research have been discovered to developed internationalization process model (investment to other country market). Like Johanson and Vahlne, they are among the first to discuss the internationalization process model. There are four key items underlying Johanson and Vahlne’s model, those are market knowledge, market commitment, commitment decision, and current activities. However, many...

Journal: :international journal of management and business research 2013
reza radfar n. rezaei-malek

customer relationship management (crm) and knowledge management (km) have become especial and strategic keys in the current competitive environment for all companies.  the critical role of km as the main determinant of the success of crm has been the focal point of the previous researches; the present paper aimed at studying the impact of different km factors- such as customer knowledge (ck), s...

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