What is the relationship between computer games and cinema? Spin-off games based on major fi lm franchises are common, especially in genres such as science fi ction, action-adventure and horror. Some games have also made the transition to the big screen, none more prominently than the Tomb Raider series in Lara Croft: Tomb Raider (2001). The potential benefi ts of such tieins are apparent at th...

William Shakespeare has been part of the cinema since 1899. In the twentieth century almost a thousand films in some way based upon his plays were made, but the vast majority of those which sought to faithfully present his plays to the cinema audience failed at the box office. Since the start of the twenty-first century only one English language film using Shakespeare’s text has made a profit, ...

in the heart of all life's events, there has always been an interest and need toward cultural and artistic issues. in daily life, people perceive the absence of these requirements which they try to meet during their leisure time. these needs actually refer to people's tastes and preferences according to which they organize their pastime. every social setting provokes its own inclinati...

According to traditional film histories, crosscutting is the cornerstone of the classical aesthetic in cinema. Numerous scholarly studies have been carried out on this crucial aspect of classical narrative film language. It is maintained that crosscutting’s “multiple lines of action” must take place in “widely separated locales” (Bordwell, Staiger and Thompson, 1985: 48). The use of such ambigu...

The purpose of this study was to explore the effectiveness of cinema advertising. Specifically: To quantify the proportion of cinema audiences who had an opportunity to see advertising messages screened prior to a movie; to calculate the number of brands recalled by movie goers exposed to advertising messages; and to detail the level of advertisement recognition displayed by movie goers exposed...