Although much research on customer behaviors has demonstrated the positive role of inertia in the action loyalty phase, previous studies on inertia still emphasize the spurious dimension of customer loyalty. This study seeks to analyze how inertia varies with differing levels of alternative attractiveness, relationship length, and commitment in affecting customer loyalty. The results suggest th...

Customers could switch service provider easily because of lower searching cost and identical service in online environment. Most marketing research for customer loyalty emphasizes the effect of satisfaction and switching barrier, derived from investment model. However, how satisfaction and switching barrier influence customer loyalty has been less conclusive. The possible reason is neglect of c...

Application service providers are trying their best to enhance existing customers’ loyalty because of the prosperous and competitive market. Customers switch suppliers based on economic evaluation. Other suppliers easily imitate the competitive edge derived from price and cost factors. From social exchange theory and relationship management, psychological factors are important for industrial cu...

While the importance of customer loyalty has been recognized in the marketing literature for at least three decades, the conceptualization and empirical validation of a customer loyalty model for e-service context has not been addressed. This paper describes a theoretical model for investigating the three main antecedent influences on loyalty (attitudinal commitment and behavioral loyalty) for ...

Workplace Performance, Worker Commitment and Loyalty Using matched employer-employee level data drawn from the 2004 UK Workplace and Employee Relations Survey, we explore the determinants of a measure of worker commitment and loyalty (CLI) and whether CLI influences workplace performance. Factors influencing employee commitment and loyalty include age and gender, whilst workplace level characte...

Few researchers, such as Hansen, Sandvick and Selnes (2003) and Jones, Taylor and Bansal (2008), have mentioned about the effect of employee’s commitments and individual commitment on consumer’s loyalty for products. This study aims to integrate the organizational commitment provided by Hansen, Sandvik and Selnes (2003) with the affective commitment and the calculative commitment presented by J...

The growth of application service providers has been phenomenal in application service industry worldwide. Application service providers usually provide service which is comprised with modularized and standard components. Customers can easily switch to another supplier based on the comparison between cost and benefit if their service is comprised with modularized and standard components. So, ke...

The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation Modeling was deployed to test research hypotheses. Findings highlight the importance of creating loyalty by focusing on both hedonic and utilitarian features. Affective commitment ...

branding subject in latest decades became one of the most important research priorities in marketing management domain. this research with aim of goal setting theory an internal branding try to identify effective factors on employee`s commitment and loyalty and brand performance at employee level. statistical society contains all employees at three levels: branch chairman, master operators and ...

Using matched employer-employee level data drawn from the 2004 UK Workplace and Employee Relations Survey, we explore the determinants of a measure of worker commitment and loyalty (CLI) and whether CLI influences workplace performance. Our empirical findings suggest that the employee's industry-occupation specific relative wage is an important factor influencing employee attitudes towards the ...