due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of people using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies and ...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of customers using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies a...

following the introduction of technology and information technology into the fields of industry, commerce and services, providing various services can be considered as one of the most important parts of the impact of this technology in order to provide part of the accepted financial services. lack of customers' necessity to attend the bank in person as well as offering so many internet ser...

in recent years,internet-based banking services have become the focus of competition in iran’s banking system. in this respect, internet banking users’ identification and segmentation leads to better understanding of users’ needs and expectations and planning to meet them. this in turn will result in improving the image of the bank and obtaining competitive advantage. in this research, seven ba...

this article proposes a revised technology acceptance model to measure customers ‘acceptance of internet banking, in iran. this study uses the technology acceptance model, theory of planned behavior and theory of perceived risk to build a comprehensive model. we designed a questionnaire and used it to survey a randomly selected sample of customers of internet banking, and in june 2010, a sample...

With the time, the way banks used to operate has changed due to advent of internet in banking institutions. The implementation of internet in banking organizations has modernized the banks. Implementing the internet banking approach has benefited the both i.e. consumers as well as banks. Considering the benefits, the banks all over the globe have implemented the internet banking and banking org...

This paper has several objectives. First, it illustrates the history and explosive growth of Internet banking services in China. In general, the development of Internet banking services is still in its nascent stages in China, with a considerable quantity of potential customers. Second, we discuss the characteristics of Internet banking in China. We have determined that Chinese Internet banking...

today's world has been built on the basis of competition and uncertainty, thus the role of facilitators, such as technology and information technology is undeniable. in this research developed technology acceptance model to identify and prioritizing the factors affecting was used on formation of decision and behavior of customers in adoption of internet banking of post bank. the statistica...