نتایج جستجو برای: industry marketing
تعداد نتایج: 238922 فیلتر نتایج به سال:
nowadays,tourism industry considered as one of the main sources of income of a country.unfortunately and despite of owning plenty of cultural historical and natural attractions, iran has not reached to a proper position in this field. besides, the historical cities of a country are considered as the income resource and national wealth of it. qazvin with a rich cultural precedent, have suitable ...
Nowadays two concepts of sustainable development and integration of processes have extremely influenced business atmosphere. Marketing, as one of business sciences, and automobile industry, as a parent industry, are influenced by these changes. In this direction, this article aims to design a integrated model for fulfillment of Iranian automobile industry sustainable marketing. For this purpose...
The experts in tourism industry believe that the subject of this industry can be discussed in marketing perspective. But it is considered that the main aspects of marketing such as, market research, market building and market maintenance are influenced by policymaking in this industry. Therefore, policymaking and marketing are closely related. In this study operational and detailed definitio...
in this research we seek to recognize the status of marketing information systems and its weaknesses in medium and large size food industries. we abandoned all organization diagnosis models and conducted mcleod and rogers model as one of the most popular models in similar researches. since marketing affairs is more important and sensible in food industry than others, the research was done in th...
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This research investigates the main factors that influence green marketing in Iran’s oil industry that can result in sustainable development, based on expertschr('39') opinions. The methodology of this research is grounded in theory and adopts a qualitative research approach. We use semi structural deep interviews to collect our data. We analyze the data using three stages of coding: open, ax...
The phenomenon and model of industrial clusters marketing is a cross-linking subject on the industry cluster theory and regional marketing. It can answer if the high-tech industry clusters marketing belong to a traditional industrial clusters phenomenon? This paper focuses on discussion about whether there is a cluster marketing model. First the concept of clusters marketing model was defined, ...
The market multiplication theory includes the multiplication of market, time and benefit, and the direct marketing is based on this theory. Health food industry can adopt the mode of direct marketing, because the industry possesses characters of low production cost, high circulation cost and lots of users. The marketing mode, product promoting method and employee salary system of Amway Company ...
tire industry in is ecountring an internal competitive market, so they need to incease their efforts in international markets. it seems that these efforts should be directed by the knowledge of global marketing theories. in this research the application level of marketing theories in tire industry is measured,and by offering a model with three categories of marketing elements. the optimu...
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