This paper responds to the call for culturally-relevant intervention research by introducing a methodology for identifying community norms and resources in order to more effectively implement sustainable interventions strategies. Results of an analysis of community norms, specifically attitudes toward gender equity, are presented from an HIV/STI research and intervention project in a low-income...

The strengths of social norms vary considerably across cultures, yet little research has shown whether such differences have an evolutionary basis. Integrating research in cross-cultural psychology with evolutionary game theory, we show that groups that face a high degree of threat develop stronger norms for organizing social interaction, with a higher degree of norm–adherence and higher punish...

_______________________________________________________________________ One promising way to investigate the genealogy of norms is by considering not the origin of norms, but rather, what makes certain norms more likely to prevail. Emotional responses, I maintain, constitute one important set of mechanisms that affects the cultural viability of norms. To corroborate this, I exploit historical e...

Theory and research suggests that cultural norms for appearance present unrealistic standards of beauty which may contribute to women's body dissatisfaction. In Study 1, women described their appearance more negatively than men and made more upward social comparisons about their bodies, but not about other domains. Women also compared more than men with unrealistic targets (e.g., models). In St...

adducibility to cultural norms is created, when criminalization system and cultural norms are in opposite. according to this approach, when an act is criminalized and it is advised according to some special cultural norms, adducing of defendant to cultural norms in different steps of criminal process, creates a concept which is called adducibility to cultural norms. this research by using quali...

Cultural group identity and group norms are significantly related to social exclusion evaluations (Bennett, ). This study examined 241 Jewish-American mid (M = 14.18 years, SD = 0.42) to late (M = 17.21 years, SD = 0.43; MageTOTAL  = 15.54 years, SD = 1.57) adolescents' cultural identities and contextually salient perceived group norms in relation to their evaluations of Arab-American inclusion...