trust is one of the most important factors for the development of electronic banking. the purpose of this study is to determine effective factors on trust in e-banking in the form of a conceptual model. due to the rapid growth of electronic banking in the country, identify factors affecting trust in e-banking is very important. population of this study is customers of bank melli in urmia. we us...

in the present study, a number of iranian it professionals and electronic commerce managers are surveyed in order to investigate their viewpoints about the level of importance for determinant factors affecting the generation of trust among the internet consumers. to accomplish this, a model, which is adopted from the existing models in the e-trust literature, is offered to represent the crucial...

customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

highly competitive, dynamic and complex environment of banking industry and increasing growth of customers’ demand has led to lots of changes in this industry. therefore, e-loyalty has changed to a considerable subject in e-business environment to preserve customers. this study is conducted in order to identify and study the factors affecting e-loyalty of e-banking services’ users. the methodol...

One of the crucial factors affecting success of e-banking services is customer’s trust. Acquiring customer trust depends on different variables that an e-banking struggles to control. This research aims to explain and clarify the inter-relationships and the interaction effects among customer’s online trust and other relevant factors such as satisfaction and loyalty in e-banking. We developed a ...