abstract: the aim of this research is to propose a new approach of kansei engineering, kano model and taguchi design of experiments to identify, categorize and prioritize customersʹ emotional needs (kansei) in the automotive industry in order to more customer satisfaction. to achieve the above aim, first customersʹ kansei words identified and screened; then these words classified based on kano ...

Information retrieval systems are certainly useroriented, where how to reflect user’s subjectivity becomes an important and hard problem. When a user wants to search for something, for instance a passenger car or a costume, he/she normally have a kind of feeling such as “graceful and looks intelligent, but not so expensive.” This feeling is called as “Kansei” in Japanese, which means the user’s...

In this paper, we introduce a Dynamic Hypermedia System (DHS) for distributed design image databases that can provide simple and flexible user access capabilities based on perceptional link, so called Uansei link method. As a proof of concept, we have developed a prototype system incorporating the DHS model. Dubbed the Textile Design Image Database System, this database aids designers using app...

Consumers' Kansei needs reflect their perception about a product and always consist of a large number of adjectives. Reducing the dimension complexity of these needs to extract primary words not only enables the target product to be explicitly positioned, but also provides a convenient design basis for designers engaging in design work. Accordingly, this study employs a numerical design structu...

In the literature of e-Commerce website development, qualities of usability and usefulness have received the main attention of researchers. However, with the rapid growth of e-Commerce, there is a growing concern to improve e-Commerce interface by engineering the affective appeal in the website design. Kansei Engineering is a translating technology of a consumer’s feeling and image for a produc...

Consumers’ emotional requirements, or so-called Kansei needs, have become one of the most important concerns in designing a product. Conventionally, Kansei engineering has been widely used to co-relate these requirements with product parameters. However, a typical Kansei engineering approach relies heavily on the intuition of the person who uses the method in clustering the Kansei adjectives, w...

Manufacturers are currently adopting a consumer-centered philosophy which poses the challenge of developing differentiating products in a context of constant innovation and competitiveness. To merge both function and experience in a product, it is necessary to understand customers' experience when interacting with interfaces. This paper describes the use of Kansei methodology as a tool to evalu...

bicycle riding is one of the attractions in kish island that is known as an entertainment and enjoyable sport. moreover, it is beneficial to the environmental goals and tourism industry. for this aim, the bicycle rental system is provided by nineteen bicycle stations that have been distributed all around the island by kish free zone organization; also, to spread the bike riding culture and incr...

This paper discusses results of the study of emotional values in web design through the methodology of Kansei Engineering. An evaluation of visitor’s kansei towards clothing e-Commerce websites were conducted using pre-selected 35 e-Commerce websites, 40 Kansei Words as descriptors of emotional sensation organized in a 5-point Semantic Differential scale, rated by 120 participants. Factor Analy...