this commentary discusses pertinent issues from hyosun kim’s paper on online prescription drug promotion. the study is well-designed and the findings highlight some of the consequences of the food and drug administration’s (fda’s) decision to deregulate online advertising of prescription drugs. while kim’s findings confirm some of the early concerns, they also provide a perspective of implement...

the adoption and use of digital forms of direct-to-consumer advertising (also known as “edtca”) is on the rise. at the same time, the universe of edtca is expanding, as technology on internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous use of mobile devices. however, little is known about how this unique form of pharmaceutical marketing impa...

kim’s overview of food and drug administration (fda) regulatory actions from 2005 to 2014 is a comprehensive analysis of the us regulatory experience with online direct-to-consumer advertising (dtca) of prescription medicines. this experience is of relevance internationally as online dtca reaches the english-speaking public globally, despite the illegality of dtca in most countries. the most co...

background for the purpose of understanding the food and drug administration’s (fda’s) concerns regarding online promotion of prescription drugs advertised directly to consumers, this study examines notices of violations (novs) and warning letters issued by the fda to pharmaceutical manufacturers.   methods the fda’s warning letters and novs, which were issued to pharmaceutical companies over a...

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hyosun kim’s report “trouble spots in online direct to consumer prescription drug promotion: a content analysis of fda warning letters”aims to teach marketers how to avoid breaching current food and drug administration (fda) guidelines in their online drug promotion. while kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teach...

This commentary discusses pertinent issues from Hyosun Kim’s paper on online prescription drug promotion. The study is well-designed and the findings highlight some of the consequences of the Food and Drug Administration’s (FDA’s) decision to deregulate online advertising of prescription drugs. While Kim’s findings confirm some of the early concerns, they also provide a perspective of implement...

the above titled paper examined the food and drug administration’s (fda’s) warning letters and notice of violations (nov) over a 10-year period. findings from this content analysis reinforced what has been the primary issue for prescription direct-to-consumer advertising (dtca) since its beginning, the fair balance of risk and benefit information. as opposed to another analysis in 2026 about th...

this commentary explores the implications of increased social media marketing by drug manufacturers, based on findings in hyosun kim’s article of the major themes in recent food and drug administration (fda) warning letters and notices of violation regarding online direct-to-consumer promotions of pharmaceuticals. kim’s rigorous analysis of fda letters over a 10-year span highlights a relative ...