this study attempts to identify and evaluate the factors affecting excessive buying that is of high interests theoretically and practically. at first some scales will be developed based on past researches and existing classifications to represent the logical and conceptual varieties in buying excessively. then, psychometric properties of the scales are tested by analyzing the factors confirming...

Having a word on the tip of our tongue is a mundane and slightly annoying experience. And yet, as Brown’s article helps us see, the theoretical implications of a TOT experience range very widely. The study of TOTs may also turn out to be useful for larger methodological reasons. Here, too, Brown recognizes that the investigation of TOTs offers an especially good example of convergent cognitive ...

Abstract For means of communication, persuasion is a natural and critical part conveying message. Data visualizations, being communication themselves, are used as rhetorical instruments, but how they persuade has yet to be fully understood. Based on George Campbell’s theory, this paper presents the results an empirical study testing effectiveness appeals emotion through proximity techniques – c...