نتایج جستجو برای: export marketing

تعداد نتایج: 78757  

حسینی, سیداحمد, عباسی‌اسفنجانی, حسین, قاضی‌زاده, مصطفی,

Due to the influence of information and communication technology and internet on commercial and operational processes, they are necessary for all companies for direct competition. E-marketing is one of ICI's outcomes that can use IT and internet for marketing purposes. Thus, internet is the most influencial marketing tool with global cover which can facilitate company's access to the global mar...

ژورنال: گلجام 2020

Today, the speed of change in the areas of technology, software and hardware, market knowledge and even the political economy of countries on the one hand and as well as the initiative with the speed of action in business areas has made companies face the challenge, it has become the era of competition today, which contributes to the extent to which a company achieves its own goals based on exp...

Export is one of the main variables of production and national income. Export performance is also one of the other main ways to generate revenue and to use investmentchr('39')s capacities. The aim of this study is to explain the role of entrepreneurial performance and export marketing capabilities on export performance with the moderating role of inefficient competition. This research is purpos...

     The purpose of this study was to investigate the effect of marketing capabilities on export performance of Entrepreneurial Exporter companies of Agricultural Products in Iran, directly and indirectly, with the mediating role of competitive advantages. The statistical population of this research is export companies of agriculture products in Iran, which have export performance in the past 3...

2017
Vinh N. Lu Craig C. Julian Vinh Nhat Lu

This study examines the impact of the Internet, firm-specific characteristics, market characteristics, and export marketing strategy on export marketing performance. The unit of analysis was an individual product/market export venture. Data were gathered via a self-administered mail survey of 315 Australian firms involved in exporting. The findings indicate that when the Internet was used for c...

Journal: :the iranian journal of pharmaceutical research 0
mehdi mohammadzadeh department of pharmacoeconomics and pharmacy management, school of pharmacy, shahid beheshti university of medical sciences. 14155-6153, tehran, iran. narges aryanpour department of pharmacoeconomics and pharmacy management, school of pharmacy, shahid beheshti university of medical sciences. 14155-6153, tehran, iran.

internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. a developed model for export and international marketing of...

1999
DAVID B. STEWART ANDREW McAULEY David Stewart

The relationship between initiating export stimuli and export performance is examined within the context of four specific types of export marketing strategies. The nature of the export stimulus is seen to be associated with performance for some types of strategy but not for all. Consequently, export marketing strategy acts as a moderator of the relationship between export stimuli and the perfor...

2004
Luis Filipe Lages Luis Filipe

The aim of this study is to present directions for advancing export marketing theory in the Asia Pacific Region. To do so, I build on recent research in other regions of the world. Additionally, I build on exploratory findings on the exporting dynamics and processes used by exporting firms based in a European country (Portugal) that has suffered an “export boom” in the last two decades. My find...

Bazayee, Ghasemali, Esmaeilpour, Hasan, Mohammadali Tajrishi, Iman, Nematizadeh, Sina,

    Abstract    Purpose and Necessity of Research: Given that at the strategic level a model for implementing international marketing strategies was not observed, it is necessary to classify the issues raised in international marketing in order to provide a reference model to define the position in the area of ​​strategic and operational issues of this function based on it, to create alignm...

2003
Luis Filipe Lages Sandy D. Jap Dave Montgomery Jose Mata James Harris

In this research, the authors extend previous work in international marketing by analyzing the relationship among past performance, marketing strategy adaptation, and current period performance. The impact of internal (management) and external (market) forces on marketing mix adaptation and current export performance is also considered. A survey of over 500 export managers indicates that curren...

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