there are different commentaries on rumi’s masnavi, each focusing on it from different pints of view such as literary aesthetics, mysticism, philosophy and subject matter. these various commentaries – including those by reynold nicholson, jafar shahidi, mohammad estelami and karim zamani – make their comparison and contrast inevitable. despite their great affinity, they are different from each ...

Although much attention has been paid to recall of a single price, research is lacking in understanding the process of how consumers estimate the total price of a shopping basket. Drawing on research on numeric cognition, memory processes, and mental accounting, we show in five studies that the accuracy of total price estimation as well as the timing of such estimation is systematically influen...