This paper did a survey on 162 college students, with an aim to find out the role of consumers’ personality in their trust in the website as far as the online word-of-mouth is concerned. All the data collected are analyzed by SPSS 15.0 and LISREL. It shows that there is a significant difference between the introverted consumers and the extroverted consumers viewing their attitude towards online...

-The author aims at studying the influence of consumer-generated comments of the shopping sites on consumer trust. The research divides consumer-generated comments into four types: service comments, product and price comments, self-display comments and after-action comments. With the survey result of 166 college students, the author finds that online shoppers’ trust are influenced by consumer-g...

This research focuses on the factors influencing online buying intention. The aim of this research is to find out perceived value and trust’s influence on online buying intention, which combined several pervious researches’ result. Perceived value is measured by perceived value and perceived product sacrifice, trust is measured by ability, benevolence and integrity. Based on survey to 238 colle...

psychology caused directly or indirectly by technology". With the rapid diffusion and penetration of information and communication technology, computer-related technostress attracts more and more attention from academic and professional fields. Based on the analysis of the inhibitors of the computer-related technostress, this paper proposes a conceptual framework of the impacts of inhibitors on...

transcendental leadership is a new paradigm in management and leadership that is the best way to deal with today dynamic, changing and turbulent environments. transcendent leaders make the ethical foundation of organizations and have strategic leads. these leaders look at the organizations as a whole that lead others, themselves and the organization. a transcendental leader is a strategic leade...