data mining techniques have been used widely in the area of customer relationship management (crm). in this study, we have applied data mining techniques to address a problem in business-to-business (b2b) setting. in a manufacturer-retailer-consumer chain, a manufacturer should improve its relationship with retailers to continue its business. segmentation is a useful tool for identifying groups...

customers are the most valuable asset of an organization. due to high contest in the business field, it is necessary to regard the customer relationship management (crm) of the enterprise. data mining and machine learning methods been utilized by businesses in recent years in order to improve crm. crm is the strategy for building, managing, and strengthening loyal and long lasting customer rela...

in today's competitiveenvironment, customers are the most important asset to any company. therefore,in order to retain customers, it is essential to understandtheirbehaviour for developing effective strategies. one of the most commonmethods for customer analysis is market segmentation that helps companies todevelop marketing technique by dividing market into several smaller homogeneousgrou...

data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. one of the useful applications of data mining is segmentation. segmentation is an effective tool for managers to make right marketing strategies for right customer segments. in this study we have segmented retailers of a hygienic manufacture. nowadays all manufactures do understand that for sta...

one of the main problems in dynamic customer segmentation is finding the dominant patterns of customer movements between different segments via time. accordingly, we concentrate on the customer dynamics in this paper and try to find different groups of customers in transmissions between segments via time. the dominant characteristics of these groups are also investigated. to obtain this objecti...

email marketing is increasingly recognized as an effective internet marketing tool. in this study, a questionnaire is constructed and distributed to a sample of 146 prospects of aditi technologies to find the factors associated with higher response rates. the collected data is analyzed using factor analysis and the 11 factors, from line, subject line, personalization of the subject line, timing...

Data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. One of the useful applications of data mining is segmentation. Segmentation is an effective tool for managers to make right marketing strategies for right customer segments. In this study we have segmented retailers of a hygienic manufacture. Nowadays all manufactures do understand that for st...