نتایج جستجو برای: customer relationship systems
تعداد نتایج: 1728391 فیلتر نتایج به سال:
the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...
Recently, social aspects of information Systems (IS) implementation has received increased attention of the researchers. Consequently, organizational culture and leadership roles also emerged as key areas of investigation for the researchers focusing on improving the effectiveness of IS implementation. However, previous studies have largely ignored the relationship between leadership and IS imp...
In the automotive business, financial services have gained in importance over the last few years. Apart from sales promotion, customer retention is a primary concern. As a consequence quality management which had so far been regarded as a discipline of the manufacturing sector, has been taking a central role in the service sector. Therefore the Six Sigma methodology attracts a lot of attention ...
Electronic Customer Relationship Management (ECRM) systems focus on a website as the interaction channel for creating a one-to-one relationship with customers via various “touch” options. The intention of such technologies is to affectively and cognitively impact on online customers’ intention to return to the website. To capture the influence of eCRM systems, we define a construct, Perceived T...
in the information and communication era, management information systems play an undeniable role in organizations. bank parsian is a iranian banking and financial services company, which has a network of 273 banking branch, known as the largest iranian private bank. this research examines the gaps in customer relationships systems in bank parsian based on characteristics of management informat...
electronic government is a new concept that governments according to level of development implement in different ways. utilizing informational systems in business sections has created potential context for developing electronic government. customer relationship management (crm) is an important system in management that helps to develop electronic government and promote citizenship-based in org...
In the information and communication era, management information systems play an undeniable role in organizations. Bank Parsian is a Iranian banking and financial services company, which has a network of 273 banking branch, known as the largest Iranian private bank. This research examines the gaps in customer relationships systems in Bank Parsian based on characteristics of management informat...
Information systems (IS) offshoring has become a widespread practice and a strategic sourcing choice for many firms. While much has been written by researchers about the factors that lead to successful offshoring arrangements from the client’s viewpoint, the vendor’s perspective has been largely scarce. The vendor perspective is equally important as offshore IS vendors need to make important de...
Innovation is undoubtedly an essential part of the business process. Innovation management is as important as quality management and customer relationship management for the company success, independently of the business area. Computer-Aided Innovation is emerging as a strategic domain of research and application to support enterprises throughout the overall innovation process. CAI systems shou...
The increasing use of Information Systems (IS) in diverse business sectors and the growing degree of mobility has changed the traditional use of Information Technologies (IT) in the economy. While Big Data is a current issue in the telecommunication and trade sector, high data intensity is also in the service sector given. Especially in the Technical Customer Service (TCS) area, a large variety...
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