the current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. the market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. there is fierce competition in smartphone market, due to the large selection of devic...

Customer class load profiles are widely used in distribution network analysis. They are used, for example, in distribution network load flow calculation, state estimation, planning calculation and tariff planning. Previously, load profiling required expensive and timeconsuming load research projects, but now automatic meter reading is providing huge amounts of information on electricity consump...

Vodafone, an International mobile telecommunications company, has accumulated vast amounts of data on consumer mobile phone behavior in a data warehouse. The magnitude of this data is so huge that manual analysis of data is not feasible. However, this data holds valuable information that can be applied for operational and strategical purposes. Therefore, in order to extract such information fro...

Profiling customers’ behavior has become increasingly important for many applications such as fraud detection, targeted marketing and promotion. Customer behavior profiles are created from very large collections of transaction data. This has motivated us to develop a data-warehouse and OLAP based, scalable and flexible profiling engine. We define profiles by probability distributions, and compu...

Motivational profiling is commonly done in both marketing and forensic contexts. In an unabashed quest for creativity, many marketers use projective psychological techniques to search for inspiration that leads to ad concepts that will, ultimately, sell more products. Forensic professionals also seek predictive information about motivation in search of facts that will effectively lead to the ca...