in this ever changing business scenario, success of the company lies in understanding the customer preferences, tastes and anticipating the changes required in existing or new products being offered. it was desired to develop a model which allows decision makers to decompose a complex problem in a hierarchical structure to show the relationship of the goals, objectives, criteria and alternative...

Feel lonely? What about reading books? Book is one of the greatest friends to accompany while in your lonely time. When you have no friends and activities somewhere and sometimes, reading book can be a great choice. This is not only for spending the time, it will increase the knowledge. Of course the b=benefits to take will relate to what kind of book that you are reading. And now, we will conc...

The concept of the Service Oriented Infrastructure (SOI) is not just the result of technological advance; it has been stimulated by the needs of organisations. The modern organisation is seeking to efficiently utilise its information and communications technology (ICT) infrastructure, while at the same time ensuring that components of the infrastructure can be substituted and augmented dynamica...

Customer Relationship Management is a strategy that seeks to select, cultivate and manage an organisation’s most profitable customers with a view to increasing long-term profitability. To achieve this, staff must have necessary information readily available when dealing with customers. Yet, most published papers to date focus on information requirements at a macro or management level rather tha...

this research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. using second-person reference is common in the advertising discourse. addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. second-person reference can be realized v...

Identifying customer needs is important to marketing strategy, product development, and marketing research. User-generated content (UGC) provides an opportunity to better identify customer needs for managerial impact. However, established methods are neither efficient nor effective for large UGC corpora because much content is non-informative and repetitive. We propose a machine-learning approa...

The evaluation of metrics on data available in change request management (CRM) systems offers valuable information for the assessment of process quality characteristics. The definition of appropriate metrics that consider the underlying change request workflow and address the information needs of an organization is an intricate task. Furthermore CRM systems usually provide only a number of pred...

in designing a product designers should take in to consideration several factors such as customers’ needs and opinion as well as the designing features and the relationship between these two.since each designer has his own idea, it is worth for both designer and producers to find a way for combining the customer needs and the designing of the product increases with the rate of customer satisfac...