In Today’s quality- based competitive world, known as knowledge age, customer attraction is of ultimate importance. In respect to the slogan “customer is always right”, customer relation management is the core of an organizational strategy playing an important role in four aspects of customer identification, customer attraction, customer retaining, and customer satisfaction. Commercial organiza...

in today’s quality- based competitive world, known as knowledge age, customer attraction is of ultimate importance. in respect to the slogan “customer is always right”, customer relation management is the core of an organizational strategy playing an important role in four aspects of customer identification, customer attraction, customer retaining, and customer satisfaction. commercial organiza...

in the present study, the survey research strategy was used to investigate the effect of factors influencing the success of customer relationship management (crm) considering mediating effects of organizational factors. the population consisted of managers and employees in the sports services sector of six metropolitan hotels of iran and 67 hotels were selected as the study sample. the data wer...

2008 2 I dedicate this thesis to my dear mother and father 3 Abstract While a vast number of studies have pointed out the keys of relationship marketing practices in consumer markets, little attention has been paid to the value the organization can get from such strategies in the B2B market. The literature provides relatively little support for the effectiveness of relationship marketing progra...

In the Attractive Traveling Salesman Problem the vertex set is partitioned into facility vertices and customer vertices. A maximum profit tour must be constructed on a subset of the facility vertices. Profit is computed through an attraction function: every visited facility vertex attracts a portion of the profit from the customer vertices based on the distance between the facility and customer...

Today, competition forces consumer goods manufacturers and retailers to differentiate from their competitors by specializing and by offering goods/services that are tailored towards one or more subgroups or segments of the market. Retailers understand that shoppers are heterogeneous in nature, that they possess different wants and needs and that it is impossible to satisfy them all. However, th...

regarding the highly intensive competition in the market, nowadays using customer-oriented strategies is necessary for retention and attraction of the costumers. nevertheless, using those kinds of strategies depends on understanding customer behavior patterns and classification of customers in accordance with those patterns. the current study aims to determine the strategies for dealing with ne...

Long branch attraction is a problem that afflicts phylogenetic methods and a procedure to detect a data set suffering from this problem is the long branch extraction method[1]. This method has been well cited and used by many authors for their analysis but no strong validation has been performed as to its accuracy. We performed such an analysis by an extensive search of the branch length search...