The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of systems. This study examines this space by using a set of pre-prepared teenage personas as probes with a set of teenagers with the aim of better und...

Cool products deliver a leap of value – so much so that people exclaim they are “cool”. Cool products are transformative but cool can fade with time as people get used to them. Compared to other measures, the cool measures are assumed to be more subjective and qualitative in nature. Cool is being redefined all the time; what is cool today will probably not be cool in a few years. In extensive r...

Photo 1. The Sierra de Cazorla mountains in southeastern Spain, where the study was carried out. area is characterized by rugged topography, high habitat and species diversity, outstanding degree of preservation natural vegetation. credit: Carlos M. Herrera. 2. As many other mountain areas from mid-latitudes Holarctic realm, flowering season plant communities starts well before end winter, when...