the purpose of this study was to determine the socio-economic and intellectual factors affecting the imported meat preferences of consumers and to reveal the personal prioritized preferences of buyers consuming domestic meat and imported meat. the study was carried out in izmir, the third city of turkey, where face-to-face interviews were conducted in 300householdswhose occupants shop at hyperm...

political marketing shares many characteristics in common with marketing in the business world. in business marketing , sellers dispatch goods, services, and communications[e.g.advertising] to the market and in return, money [consumer purchases], information [consumer research], and customer loyalty are received. in political campaigns, candidates dispatch promises , favors , policy preferences...

An individual's preference for an offering can be influenced by the preferences of others in many ways, ranging from the influence of social identification and inclusion, to the benefits of network externalities. In this paper, we introduce a Bayesian autoregressive discrete choice model to study the preference interdependence among individual consumers. The autoregressive specification can ref...

Wine companies have recognized the need to better understand consumer preferences to sustain and develop their business in a competitive global market. Such an understanding allows wineries to design wine styles that better respond to consumer needs, wants, and expectations. Current knowledge about the development of preference for foods and beverage supports the fact that a particular wine sty...

Fuzzy regression methods have commonly been used to develop consumer preferences models which correlate the engineering characteristics with consumer preferences regarding a new product; the consumer preferences models provide a platform whereby product developers can decide the engineering characteristics in order to satisfy consumer preferences prior to developing the products. Recent researc...

despite progress towards greater public engagement, questions about the optimal approach to access public preferences remain unanswered. we review two increasingly popular methods for engaging the public in healthcare priority-setting and determining their preferences; the citizens’ jury (cj) and discrete choice experiment (dce). we discuss the theoretical framework from which each method is de...

Using a measurement model of brand name and consumer preferences, this study aims to investigate the effects of brand name on consumer preferences in Turkmenistan. This study sought to investigate specifically, the influence of brand name on consumer’s preferences by utilizing structural equation modeling (SEM) technique. Moreover, all possible correlations between these dimensions or domains o...