abstract successful presence of indian and pakistani rice in iran’s market due to having similar quality with the domestic rice, extensive advertisement, and good packaging has faced rice production in iran with a big challenge. assuming that the attractions of iranian consumers toward these imported rice varieties are a signal of changes in the preferences of the domestic consumers in favor of...

Obtaining timely information on consumer preference is critical for the success of marketing and operations management. In a previous paper we proposed a method of estimating consumer preference by using their history of browsing among possible configurations of personal computer in an online shopping environment. It consisted of three steps: (1) collecting data on each consumer’s browsing hist...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

This paper investigates consumer preference uncertainty in multiattribute judgment. We investigate preference uncertainty as a function of stimulus characteristics such as attribute conflict (discrepancy among the attributes of an alternative) and attribute extremity (very high or low attribute values). Following the behavioral results reported by Fischer, Luce and Jia (2000) and the simulation...

BACKGROUND Clinical practice guidelines provide an evidence-based approach to managing single chronic conditions, but their applicability to multiple conditions has been actively debated. Incorporating patient-preference recommendations and involving consumers in guideline development may enhance their applicability, but further understanding is needed. OBJECTIVES To assess guidelines that in...

This paper uses revealed preference inequalities to provide the tightest possible (best) nonparametric bounds on predicted consumer responses to price changes using consumer-level data over a finite set of relative price changes. These responses are allowed to vary nonparametrically across the income distribution. This is achieved by combining the theory of revealed preference with the semipara...

This paper uses revealed preference inequalities to provide the tightest possible (best) nonparametric bounds on predicted consumer responses to price changes using consumer-level data over a finite set of relative price changes. These responses are allowed to vary nonparametrically across the income distribution. This is achieved by combining the theory of revealed preference with the semipara...