Evidence exists that consumer’s needs for traditional media is an essential determinant in consumer media adoption. However, studies on the need for non-traditional media still remain scarce. It continues questionable whether consumer media needs would have the same significant impact on social media, since its nature is highly interactive and user controlled. Drawing upon the Uses and Gratific...

One key impact of consumer generated media on today’s firms is that it has become an increasingly important source of information for consumers in their decision making process. Firms that are able to gather positive messages about themselves and their products or services on consumer generated media can be instrumental to the survival and success of their business. The quality and growth of co...

Consumer spending is a vital macroeconomic indicator. In this paper we present a novel method for predicting future consumer spending from social media data. In contrast to previous work that largely relied on sentiment analysis, the proposed method models consumer spending from purchase intentions found on social media. Our experiments with time series analysis models and machine-learning regr...

The purpose of this study is, in the situation that consumers use not only online news but social media as information delivery media, based on web data, to examine the effect of touch point activities in two media different according to product types on consumer search activities. As a result of the study, it turned out that touch point activities and consumer search activities are different f...

Purpose – The purpose of this paper is to provide a viewpoint on the historical roots and future evolution of social media. Design/methodology/approach – This paper provides a summary of the authors’ previous research and experience in the area of social media. Findings – This paper contains practical insights on the consumer use and business potential of social media applications. Originality/...

Despite the increasing attention paid to the business value of social media, it is still not clear how they affect firm performance. This study theorizes and empirically examines how firms’ social media efforts—in terms of intensity, richness, and responsiveness— influence consumer behavior (engagement and attention) and firm performance. Using detailed data collected from the Facebook pages of...

Despite the increasing attention paid to the business value of social media, it is still not clear how they affect firm performance. This study theorizes and empirically examines how firms’ social media efforts—in terms of intensity, richness, and responsiveness—influence consumer behavior (engagement and attention) and firm performance. Using detailed data collected from the Facebook pages of ...

The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

the paper seeks to identify starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to starbucks success. starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

We customize the aggregative game approach to oligopoly to study asymmetric media markets. Advertiser, platform, and consumer surplus are tied together by a simple summary statistic. When media are ad-financed and ads are a nuisance to consumers we establish see-saws between consumers and advertisers. Entry of a lower-quality platform increases consumer surplus, but decreases advertiser surplus...