this study focused on examining the management strategies of perceived risk associated with moringa products by consumers in ilorin metropolis with view to rank the perceived risk associated with moringa product; assess the different strategies employed by consumers to manage or cope with the risk and to examine socio-economic determinants of consumers’ consumption behaviour in relation to the ...

This study focused on examining the management strategies of perceived risk associated with Moringa products by consumers in Ilorin metropolis with view to rank the perceived risk associated with Moringa product; assess the different strategies employed by consumers to manage or cope with the risk and to examine socio-economic determinants of consumers’ consumption behaviour in relation to the ...

innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users’ unwillingness to accept and use available systems. this research aims to use the concept of reasoned action theory t...

Laypersons ("consumers") often have difficulty finding, understanding, and acting on health information due to gaps in their domain knowledge. Ideally, consumer health vocabularies (CHVs) would reflect the different ways consumers express and think about health topics, helping to bridge this vocabulary gap. However, despite the recent research on mismatches between consumer and professional lan...

The causes and ramifications of the rise in the consumer debt burden over time have been subject to much debate. This paper first offers a brief overview and analysis of the key economic variables used to evaluate consumer debt levels. The principal focus of the paper, however, is a broad review of the literature on the topic of consumer debt to provide a framework for how to assess recent cred...

We introduce the concept of “marketing avoidance” – consumer efforts to conceal themselves and to deflect marketing. The setting is one where sellers market some item through solicitations to potential consumers, who differ in their benefit from the item and suffer harm from receiving solicitations. Concealment by one consumer induces sellers to shift solicitations to other consumers, while def...

purpose- the aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a muslim country. this paper wants to demonstrate how and why husbands/wives with eastern culture and islamic norms use different decision-making styles. design/methodology/approach- literature reviews on consumer decision-making, religion and family struc...

This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conceptual framework named as DIGs to assess the efficacy of industry self-regulation, government legislation, and technological solutions in ensuring consumer privacy in WAM. In addition to enhancing our theoretical under...

The rent of shelter accounts for approximately a third of the Consumer Price Index (CPI). Using a new housing rent index (RRI) developed by Ambrose, Coulson, and Yoshida (2014), we modify the CPI and compute the Taylor rule for the period from 2000 to 2010. With this timely rent index, Taylor rule becomes more consistent with the Federal funds rate than the conventional calculations. However, t...