The concept of consumer confusion has gained a considerable attention in consumer behavior literature during recent years. However,it is considered as a relatively new concept in marketing, particularly in businesses that provide intangible products such as tourism. This study aimed to investigate factors that potentially influence consumer confusion proneness in purchasing outbound package tou...

Recent developments in machine learning applications are deeply concerned with the poor interpretability of most these techniques. To gain some insights process designing data-based models it is common to graphically represent algorithm’s results, either their final or intermediate stage. Specially challenging task plotting multiclass classification results as they involve categorical variables...