the aim of this study was to identify the recurring themesand to evaluate methodological components of 204 marketing theses(1384-1389) in four selected universities including: shahid beheshtiuniversity (sbu), tehran university (tu), allameh tabatabaiuniversity (atu) and tarbiat modares university (tmu). contentanalysis showed that the most favored subjects in marketing theses areconsumer behavi...
