This paper addresses computer-mediated advertising (CMA) as a source of brand image. It is proposed that CMA contributes to brand image by facilitating unique consumer-brand relationships. The 'quality' of these relationships largely depend on how advertisers leverage interactivity and computer intelligence during interaction. An analogy is drawn between CMA and service encounters and a framewo...

Big data validation and system verification are crucial for ensuring the quality of big data applications. However, a rigorous technique for such tasks is yet to emerge. During the past decade, we have developed a big data system called CMA for investigating the classification of biological cells based on cell morphology that is captured in diffraction images. CMA includes a group of scientific...

Blind equalization is a technique for adaptive equalization of a communication channel without the use of training sequence. Although the constant modulus algorithm (CMA) is one of the most popular adaptive blind equalization algorithms, because of using fixed step size it suffers from slow convergence rate. A novel enhanced variable step size CMA algorithm (VSS-CMA) based on autocorrelation of...

Abstract Comparative analyses of different publications on the same topic are becoming increasingly popular in several areas marketing research. Especially research strands with many empirical studies, there is a strong need for systematic method to verify multitude results. Meta-analysis such empirically synthesize multiple This software review examines probably most implementation meta-analys...

Composite Module Analyst (CMA) is a novel software tool aiming to identify promoter-enhancer models based on the composition of transcription factor (TF) binding sites and their pairs. CMA is closely interconnected with the TRANSFAC database. In particular, CMA uses the positional weight matrix (PWM) library collected in TRANSFAC and therefore provides the possibility to search for a large vari...

The electro-thermomechanical modeling study of the High Electron Mobility Transistor (HEMT) has been presented, all necessary equations are detailed and coupled. This proposed by finite element method using Comsol multiphysics software, allowed to behaviour transistor observe different degradations in structure component. Then, an optimization is avoid failures transistor. In this work, we have...