today, such organizations are successful and can continue to grow and survive in the competitive conditions that try to make use of thoughts and new ideas and identify needs and environmental opportunities and exploit to their benefit the actions that other organizations are doing in order to gain a competitive advantage and thereby, they can prevent the possible threats that will arise in the ...

this study was conducted to assess comparative examination of relationship between competitive intelligence with marketing effectiveness. for this purpose 110 branches managers of private and public banks in zanjan province were selected by stratified random sampling. the instrument of study were competitive intelligence (fahey, 2007) marketing effectiveness (kotler, 1997). results indicated th...

pioneering in a dynamic environment is among the issues which most of the organizations, especially knowledge-based institutions will encounter. for using and exploiting the opportunities and also for overcoming threats, there should exist some innovations in the modern technologies domain. therefore, for fulfilling this important issue, organizations are required to monitor inside and outside ...

Today, such organizations are successful and can continue to grow and survive in the competitive conditions that try to make use of thoughts and new ideas and identify needs and environmental opportunities and exploit to their benefit the actions that other organizations are doing in order to gain a competitive advantage and thereby, they can prevent the possible threats that will arise in the ...

Despite the plethora of research on market orientation, our understanding of how different dimensions of market orientation interact with each other in generating new intelligence for marketing programs is limited. In this paper, we develop and test a model that examines the interaction effects of the three dimensions of market orientation—customer orientation, competitor orientation, and cross...

Web has been one of major sources to acquire competitor intelligence. In this paper, we first present a framework to acquire competitor intelligence from the Web, which consists of profile extraction, events extraction and business relations extraction. Then we investigate the semantics of business relations in detail. A classification of business relations is presented, based on which a concep...

This paper shows how technologies for Web data extraction, syndication and integration allow for new applications and services in the Business Intelligence and the Semantic Web domain. First, we demonstrate how knowledge about market developments and competitor activities on the market can be extracted dynamically and automatically from semi-structured information sources on the Web. Then, we s...