the rapid growth of world wide web has affected the nature of interactions between customers and companies enormously. one significant consequence of this phenomenon is definitely the emergence and development of e-commerce websites and online stores all over the web. in spite of its great benefits, online shopping could turn into a complicated procedure from the customer point of view. in most...

Purpose: The purpose of this research was to develop a methodological usability evaluation framework for e-commerce websites. Design/methodology/approach: A multiple-case study (comparative design) was used, where three usability methods (user testing, heuristic evaluation and web analytics) were applied to three Jordanian e-commerce companies. The resulting framework took into account the adva...

websites have been considered as one of the most important means of communication among different stakeholders. regarding this fact, the news websites have been taken into account as one of the most important types of websites since they provide the users with significant information providing capabilities and they also play a major role in creating and disseminating knowledge in the society. t...

Establishing customer trust in an online vendor possibly requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This paper aims to study the impact of the colors of e-commerce websites, as an atmospheric variable of the interface, on customer trust. The effe...

E-commerce websites assessment plays an important role in finding out how effective corporations’ websites are designed to meet organizational requirements and eventually help increase organizational profits. This paper proposes a fuzzy set approach to assessing e-commerce websites. It provides e-commerce website evaluators with a flexible way to present their evaluation which takes into consid...

The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven t...

In the last decade, electronic commerce has significantly contributed to national economic growth. This is evident in that “according to Forrester Research, the United States (US) online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012”. (Source: http://www.sescommerce.com/ecommerce-growth.asp; accessed 9 May 2009) And yet, although the electronic commerce ma...