in today's competitive markets, with orientation companies towards customer satisfaction, customer relationship management (crm) is more complicated. the main question is how to identify profitable and key customers of company. companies can segmenting their customers into different groups based on the specific criteria by identify and analyzing the characteristics of their behavior. these...

Effective Business Intelligence (BI) is essential for companies in today’s business environment. The benefits from the adoption and use of BI vary from company to company. It has been suggested that the level of BI success is associated with a company’s level of BI experience or maturity. Researchers have attempted to map the various BI practices to BI Maturity Models. This paper investigates t...

Business Intelligence (BI) systems provide users for information and analysis to better support with tactical and strategic business decision processes. This article summarizes the current trends in BI systems, discusses aspects of BI tools and BI solutions in small and medium businesses. Principles of integration of multidimensional views of business data with analytical and visualization tool...

Although many IT and business managers today may be lured into business intelligence (BI) investments by the promise of predictive analytics and emerging BI trends, creating an enterprise-wide BI capability is a journey that takes time. This article describes Norfolk Southern Railway’s BI journey, which began in the early 1990s with departmental reporting, evolved into data warehousing and anal...

Over the last decade, we have been witnessing an increasing use of Business Intelligence (BI) solutions that allow enterprise to query, understand, and analyze business data in order to make better decisions. Traditionally, BI applications allowed business people to acquire useful knowledge from the data of their organization by means of a variety of technologies, such as data warehousing, data...

Business Intelligence (BI) systems support decision-making and information-sharing within increasingly complex organizational environments. As investment in these systems is steadily increasing in a wide range of industries, it is important to understand the effect they have on companies. We claim that BI systems impact companies in two important ways: 1) they stabilize the decision-making proc...

Companies are increasingly focussing their information systems efforts around Business Intelligence (BI) solutions. The benefits realised from BI vary significantly from company to company. BI systems are now being used as extensions of Enterprise Resource Planning (ERP) systems as they consolidate, transform and analyse the vast amounts of data generated by the firm. Much attention has been gi...