In this paper, we propose a new model for designing integrated forward/reverse logistics based on pricing policy in direct and indirect sales channel. The proposed model includes producers, disposal center, distributers and final customers. We assumed that the location of final customers is fixed. First, a deterministic mixed integer linear programming model is developed for integrated logistic...

Recently, people pay more and more attention to the healthy lifestyles. And there is an increasing demand for the green agricultural products in real life. With the rapid development of the computer network technology and the electronic commerce, the emergence of e-business provides a new idea to promote the service of agricultural products. A huge supply chain network is established by the new...

one of the really important challenges facing agricultural producers is the choice of their product distribution channels. the present study is aimed at investigating the citrus marketing channel strategy and its determinants among citrus orchardists of mazandaran using a nested logit model. some two hundred and fifty two orchardists from 15 cities of mazandaran were taken as the study samples....

Based on the cooperation between retailer and third-party network platform, this article used consumer valuation model considering sale price and logistics factors. It calculated the optimal sale price and logistics service level in both traditional channel and internet channel and then get the maximal profit. By discussing the range of wholesale price, it analyzed the respective profits of ret...

BACKGROUND Pan masala is a comparatively recent habit in India and is marketed with and without tobacco. Advertisements of tobacco products have been banned in India since 1st May 2004. The advertisements of plain pan masala, which continue in Indian media, have been suspected to be surrogate for tobacco products bearing the same name. The study was carried out to assess whether these advertise...

one of the most important behavioral aspects in relationship among the main members of marketing channel is the issue of power and dependence that here we have looked through the source of power and countervailing power and we have considered reputation independence, sale and profits and marketing role dependence. in this research relationship between the two main marketing channel members in h...

In this volatile post-COVID environment where customers look for ways to order products online using personal computers and mobile devices, a traditional sale/delivery of via single distribution channel needs be reassessed. As revolutionary alternative conventional channel, paper proposes an omni-channel strategy. The aims maximize the customer shopping experience by diversifying integrating pr...

With the development of the computer technology, many retailers sale the products not only in the entity shop, but also in the online shop. The network channel brings a lot of convenience. However, it also produces the channel conflict. In the dual channel supply chain, the retailers are in a passive position. Therefore, they begin to use the optimal dynamical pricing strategy to determine the ...

This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...