نتایج جستجو برای: channel coordination

تعداد نتایج: 300407  

Journal: :Management Science 2007

Journal: :Journal of the Academy of Marketing Science 2009

Journal: :South African Journal of Business Management 1984

Journal: :Marketing Science 2008
Abel P. Jeuland Steven M. Shugan

A of distribution consists of different channel members each having his own decision variables. However, each channel member’s decisions do affect the other channel members’ profits and, as a consequence, actions. A lack of coordination of these decisions can lead to undesirable consequences. For example, in the simple manufacturer-retailer-consumer channel, uncoordinated and independent channe...

2010

Design of network systems is an engineering effort of providing communication services. In this paper, we investigate a strategic implication of design decision on channel coordination. In our model, the system is designed by an upstream monopoly vendor and used by downstream retailers who provide service to end users. We show that the joint presence of demand uncertainty and intra-channel comp...

Journal: :Acta Crystallographica Section A Foundations of Crystallography 2009

Journal: :Management Science 2007
Tony Haitao Cui Jagmohan S. Raju Z. John Zhang

W incorporate the concept of fairness in a conventional dyadic channel to investigate how fairness may affect channel coordination. We show that when channel members are concerned about fairness, the manufacturer can use a simple wholesale price above her marginal cost to coordinate this channel both in terms of achieving the maximum channel profit and in terms of attaining the maximum channel ...

Journal: :Science of Computer Programming 2011

2015
Cai Jingjing Wu Jing Xiao Meidan Liu Bin Wang Wenliang

Purpose: This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two different kinds of marketing models: the common retailer and the exclusive shop. Design/methodology/approach: With suppliers who manufacture the alternative commodities and retailers in the dual-channel supply chains as th...

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