Enhancing the speed and competition in an exhibition of services and products motivated the companies to provide high-quality products to the customers. One of the effective strategies to reach these goals is to create working groups. These groups can help the companies to improve the quality and exposure of their services along with reducing the costs. This approach is applicable in the health...

Group buying is a form of electronic commerce that is growing quickly. There are many group buying sites on the Internet. Group buying is a commercial transaction in which the unit price of goods changes with the number of buyers, and a buyer can purchase goods at a low price if many buyers participate in group buying. There are several group-buying sites that are selling similar (or the same) ...

This study examines online group-buying from the perspectives of organizational culture and transformational leadership. A convenience sampling of 400 online group-buying individuals living in Taiwan was conducted in 2011, and this yielded 300 effective questionnaires, giving a return rate of 75%. ANOVA analyses and canonical correlation were used to examine the participants’ perceptions of org...

Development of technology and expansion social media emerge group-buying mechanism as a popular strategy. In this paper, two competitive retailers are considered that sell the same product to customer in market, Group buying individual buying. Three Different competition scenarios considered, order implement first strategies, Stackelberg model is used where retailer Individual assumed be leader...

Among the various online shopping business models, one that specifically attracts the attention of Internet users is “online group buying. which is characterized by group negotiation benefits and online word-of-mouth effects. Extant online group buying research has examined topics covering pricing mechanisms, pricing models, sales performance, and online users’ motivation to participation. Wher...

Among the various online shopping business models, one that specifically attracts the attention of Internet users is “online group buying. which is characterized by group negotiation benefits and online word-of-mouth effects. Extant online group buying research has examined topics covering pricing mechanisms, pricing models, sales performance, and online users’ motivation to participation. Wher...

This study proposes a theoretical model from a collectivism perspective to examine the factors affecting buyers’ motivation to engage in auctions through online group-buying websites. The model was tested using the data collected from 218 buyers participating in a Taiwan online group-buying website. The results show that the intention to participate in online group-buying auctions significantly...