Background. Brand identity is a dynamic phenomenon with both internal and external aspects and the principles of brand identity have become a topic of the day in the field of brand literature and marketing. Objectives. The present study seeks to explain the conceptual model of factors affecting the brand identity of handball. Methods. The present study was applied in terms of purpose and was ...

moving from micro-level of social capital to the macro level is essential for access to the stable benefits of this capital. the aim of this study was to design a model for the promotion of bridging social capital of football fans. this developmental research was done with mix methods. 14 experts were interviewed in targeted way and effective categories and sub categories on promotion of bridgi...

K-pop fans are widely known to use social media as a platform for their activities. Over the years, they have built online communities, which called fandoms. fandoms zealous in fandom activities that some abused were detected, such spreading false news and provocating wars. These could potentially lead cyberbullying damage quality of interaction. The not careful about actions using identity. Th...

This study examines in soccer fanzine two identity management strategies – BIRGing and blasting -of two groups of highly identified soccer fans with allegiance to the same team. Results showed strong support for the BIRG phenomenon among both ultra fans groups but little evidence of the blasting phenomenon among either group. The implications of these findings are discussed in regards to social...

Objective: This article tested whether hockey fans’ selfdetermined and non self-determined motivation for engaging in derogatory behaviors against an outgroup team predicted the frequency of these behaviors, fans’ psychological well-being, and the quality of their social identity as a fan of their team. The two psychological theories we employ in the current research (i.e., self-determination t...

Berntsen’s social identity model of flashbulb memory was applied to recall of the 2008 Lafayette–Lehigh (‘The Rivalry’) football game, which Lehigh won. Consistent with Berntsen’s theory, Lehigh fans found the game to be more emotional and therefore rehearsed the event more frequently. They also remembered the factual details of the game more accurately than did Lafayette fans, particularly tho...

One of the most interesting aspects of sports fans is their degree of involvement and affiliation with their favorite sports team. Indeed, perusal of the popular press suggests that sports fans reveal their connection to a favorite team in interesting ways, including wearing team apparel, displaying bumper stickers on their cars, and engaging in celebratory behaviors that range from fairly pass...

Background. Today, Building strong brands, Because of the extraordinary advantages that it creates, have been the marketing priorities of many organizations. Strong brands for a company, Creates an identity in the market. Objectives. This study aimed at Prioritizing factors affecting brand equity of popular football clubs in Iran. Methods. The design of the study was descriptive with practica...

18 Willingness to lay down one’s life for a group of non-kin, well documented historically and ethnographically, represents an evolutionary puzzle. Building on research in social psychology, we develop a mathematical model showing how conditioning cooperation on previous shared experience can allow individually costly pro-group behavior to evolve. The model generates a series of predictions tha...