Abstract Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies The impact of corporate reputation uses, including value creation, corporate communication and strategic resources on branding strategies such as segmentation and producing intangible assets for different industries is investigated in western countr...

The purpose of this study is to find out if there is a relationship between parameter ofsegmentation and customer satisfaction, in order to find out the current parameter of segmentationin automobile industries In India researcher has gone through several published journal, books,magazines and companies data. The result shows that the most important factor for segmentation ofautomobile industri...

Brand image is defined and measured as a “set of associations which a brand has acquired for an individual” (Joyce, 1963, p. 45) and as “brand associations in consumer memory” (Keller, 1993). Strategic marketing decisions, such as positioning and segmentation, are typically based on market information obtained through consumer surveys. Brand-based industries use key market information from bran...

the purpose of this study is to find out if there is a relationship between parameter ofsegmentation and customer satisfaction, in order to find out the current parameter of segmentationin automobile industries in india researcher has gone through several published journal, books,magazines and companies data. the result shows that the most important factor for segmentation ofautomobile industri...

The objective and related issues of simultaneously performing competitive market structure (CMS) and market segmentation analysis is well-documented in the marketing literature. In this paper, an artificial neural network based approach of Kohonen (1982) for the formation of topological ordered feature maps is introduced into the context of brand choice data based combined CMS/segmentation anal...

In this paper, we examine the role of insurance coverage in explaining the generic competition paradox in a two-stage game involving a single producer of brand-name drugs and n quantity-competing producers of generic drugs. Independently of brand loyalty, which some studies rely upon to explain the paradox, we show that heterogeneity in insurance coverage may result in higher prices of brand-na...

P research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice. This paper examines demand response to the proliferation of personal computers (PCs). Using both the central processing unit (CPU) and brand as segmentation variables, I construct a two-level...

The simultaneous treatment of two interrelated and well-known tasks from strategic marketing planning, namely the determination of competitive market structure (CMS) and market segmentation, is addressed via application of the ”Self-Organizing (Feature) Map” (SOM) methodology, as originally proposed by Kohonen (1982). In the present paper, some major aspects of the methodological basis of the S...

Brand extensions have been an important area of research dominated by the study of the process of fit perception between the core brand and the extension. To our knowledge, how varying levels of consumer expertise with an extension affect extension evaluation are little understood and has not been attempted in the literature before. Thus this study is an early exploratory step in investigating ...