Using a measurement model of brand name and consumer preferences, this study aims to investigate the effects of brand name on consumer preferences in Turkmenistan. This study sought to investigate specifically, the influence of brand name on consumer’s preferences by utilizing structural equation modeling (SEM) technique. Moreover, all possible correlations between these dimensions or domains o...

This study investigates the influence of brand information on consumer preferences by conducting an experiment testing whether the preferences of Chinese consumers towards four chocolate brands change when they are informed about the brands from the case when they are blind about the brands. The results suggest that brand information does influence Chinese consumers’ preferences for chocolate. ...

the current youth market is characterized as tech-savvy, variety seekers who has been active in using digital technology in unprecedented ways. the market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation. there is fierce competition in smartphone market, due to the large selection of devic...

In marketing and advertising, developing and managing brands value represent the core activities performed by companies. Successful brands attract buyers and adopters, which in turn increase the companies’ value. Given a set of user-item adoption data, can we infer brand effects from users adopting items? To answer this question, we develop the Brand Item Topic Model (BITM) that incorporates us...

BACKGROUND The alcohol brand preferences of US underage drinkers have recently been identified, but it is not known whether youth are simply mimicking adult brand choices or whether other factors are impacting their preferences. This study is the first to compare the alcohol brand preferences of underage drinkers and adults. METHODS The authors conducted a cross-sectional assessment of youth ...

In deciding what brand to buy consumers trade off between how valuable each brand is to them and its price. Scanner data based brand choice models that evaluate this trade off and allow for unobserved heterogeneity are a very popular topic. We extend this line of research by explicitly incorporating brand preferences rather than just utilizing brand specific constants and past purchase behavior...

Coca-Cola (Coke) and Pepsi are nearly identical in chemical composition, yet humans routinely display strong subjective preferences for one or the other. This simple observation raises the important question of how cultural messages combine with content to shape our perceptions; even to the point of modifying behavioral preferences for a primary reward like a sugared drink. We delivered Coke an...

INTRODUCTION Given that little is known about the price-related cigarette brand preferences of youths, the current study seeks to characterise cigarette brand preferences and examine factors associated with smoking discount or native cigarette brands among Canadian youths who are current smokers. METHODS This study used nationally representative data collected from 71,003 grade 5-12 students ...

Household basket datu contain important information about the structure of brand preferences both within and across product categories. This research exploits the information in long-run basket .VIMmar-~ dutu to segment consumers with respect to brand preferences. The approach provides insights into the competitive structure of brands within euch product catcgon: and identifies potentiul synerg...

Approximately three million U.S. adolescents are smokers, and they smoke nearly one billion packs of cigarettes each year. The average age at which smokers try their first cigarette is 14 1/2 years, and approximately 70% of smokers become regular smokers by age 18 years. Evaluating the changes in the brand preferences of young smokers can help identify factors that influence adolescents' brand ...