نتایج جستجو برای: brand performance

تعداد نتایج: 1095836  

Brand ambidexterity strategies help organizations improve their capabilities and performance and simultaneously discover new opportunities. The purpose of this study is to investigate the effects of brand ambidexterity strategies on brand commitment through brand’s performance, image and reputation. The statistical population of this research were the users of Pishgaman Company. Random sampling...

Journal: :مدیریت بازرگانی 0
زهره دهدشتی شاهرخ دانشیار مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران امین کهیاری حقیقت دانشجوی دکتری مدیریت بازاریابی بین‎الملل، دانشگاه سمنان، سمنان، ایران

nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for development and promotion industrial brand equity and also do not know how to enhance brand equity, to improve brand performance in industrial markets...

آذر, عادل, دهدشتی‌شاهرخ, زهره, زارعی, عظیم‌اله, فیض, داود, کهیاری حقیقت, امین,

In a highly competitive environment today, maintaining and developing a market share is the result of brand performance. Suppliers need branding and brand management to play a role in preventing their decline from their rivals, which plays an important role in addressing social responsibility and accountability. In this article, the question arises as to whether social responsibility of supplie...

Journal: :مدیریت بازرگانی 0
سیدنجم الدین موسوی استادیار گروه مدیریت بازرگانی دانشکدة مدیریت و علوم اقتصادی، دانشگاه لرستان، خرم آباد، ایران

this research aimed to investigate the effect of brand vision and positioning on brand equity with regard to moderating role of product performance and using descriptive survey research. the population of research was marketing experts of superior brands in iran’s food industry, which chosen 148 sample of those population using stratified sampling method. data collection tool was a questionnair...

Journal: :مدیریت بازرگانی 0
شهریار عزیزی استادیار مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری دانشگاه شهید بهشتی منیژه قره¬چه استادیار مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی وحید ستار کارشناس ارشد مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

ژورنال: پیاورد سلامت 2017
فیض, داود, کهیاری حقیقت, امین, کهیاری حقیقت, کوروش,

Background and Aim: In recent years, the growing importance of health care has led to a focus on improving the quality of services, and healthcare centers have paid attention to it as a strategic competitive advantage. The aim of this study was to investigate the role of improving the quality of services in the promotion of brand performance in healthcare industry.  Materials and Methods: In t...

The purpose of this study was to do an empirical study on the service sector to investigate the effect of brand identity on brand performance and employees’ job satisfaction with the intermediating role of organizational confidence, using Buil et al. (2015) model. In this model, the effect of brand identity on brand performance and employees’ job satisfaction is investigated both directly and i...

2015
JianJun Zhu Thomas S. Gruca

This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating different parts of the relationships within the brand value chain. My first essay identifies and tests a new set of brand equity drivers such as brand structure and positioning, brand strategy, and customer characteristics. I use revenue premium as the retail level measure of b...

Journal: :مدیریت بازرگانی 0
علی دیواندری دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران محمد حقیقی دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران اشکان الهیاری دانشجوی دکترای مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران

brand creates value for both customer and organization, but the main source of this value, is located in actual and potential customers’ mind. it is obvious that mentality creation cannot be controlled directly. this article aimed to illustrate the importance of branding in banks of iran and demonstrate the relation between images created from marketing activities and customers’ mentality, rela...

Journal: :مدیریت بازرگانی 0
طهمورث حسنقلی پور دانشیار گروه مدیریت بازرگانی، دانشکدۀ مدیریت، دانشگاه تهران، ایران علی دیواندری دانشیار گروه مدیریت بازرگانی، دانشکدۀ مدیریت، دانشگاه تهران، ایران فاطمه عباسی بنی دانشجوی دکتری سیاستگذاری بازرگانی، دانشکدۀ مدیریت، دانشگاه تهران، ایران

this comparative study investigates the iranian exporters and the u.s. importers perception of persian carpet branding strategy in the u.s. market. wong and merrilees conceptual model of international branding strategy (2007) is used as the base model. two separate models for these communities are extracted. results indicated that the two models are different together and with the base model du...

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