While boycotts are increasingly relevant for management decision-making, there has been little research of an individual’s motivation to boycott. We propose a conceptualization of boycotting and report a study of an actual boycott of a multinational firm that was prompted by factory closings. Consumers who viewed the closures as egregious were more likely to boycott the firm, though only a mino...

A boycott is a protest or a demand for change based on consumers following a simple rule: do not purchase service or goods from specific producers. In any network, and especially in the Internet, such grass-roots protest is close to impossible. The big networks do not connect directly to consumers and routing is based on locally choosing the shortest, cheapest, or most profitable paths. In this...

In July 2020, more than 1000 companies that advertise on social media platforms withdrew their business, citing failures of the (especially Facebook) to address proliferation harmful content. The #StopHateForProfit movement invites reflection an understudied topic: ethics boycotting by corporations. Under what conditions is corporate permissible, required, supererogatory, or forbidden? Although...

Several boycotts have demonstrated that stakeholders can effectively force even large companies to abandon harmful activities. However, people do not always join boycotts, in the case of severely egregious corporate behaviour. Thus, our understanding this substantive form ethical consumption is limited. To extend knowledge about process leads boycotting, study examines role trust and distrust c...

Brands increasingly take a stance on political issues, whereas consumers choose to either support brand by buying their products (“buycotting”), or turn away from (“boycotting”) for reasons. While buycotts can be understood as rewarding and cooperative form of mostly individual behavior, boycotts are conflict-oriented collective punishment. Even though research has acknowledged these conceptual...