With several years of development, micro-blog has become a very popular social networking platform since it came to our eyes. Nowadays, many enterprises and organizations have registered official micro-blogs to expand marketing activities since they realized the importance of micro-blogging word of mouth. However, the micro-blogging influence of different official micro-blogs varies, which has ...

The increasing use of micro-blogging as a marketing tool has increased research attention on usage and business value of enterprise micro-blogging. Based on research on information system (IS) usage and resourcebased view (RBV) theory, this study develops a model to reveal the mechanism of business value creation of enterprise micro-blogging. The model consists of metrics on micro-blogging usag...

As a new form of social media, micro-blogging marketing has became a new choice to more enterprises. At present, Marketers confuse on how to measure and analyze micro-blogging marketing results. According to combine with current situation of micro-blogging operations, The study propose a model for measuring enterprise micro-blogging marketing results based on DAGMAR model. While, methods for me...

The present review article discusses the significant role of technology, particularly blogging, in the development of the writing skill. Similar to the conventional classroom teaching, practitioners and researchers view blogs as tools for constructing grammar and writing skills and dispersing knowledge. In spite of the fact that learning through blogs can advance higher development of identity ...

Blogging is a form of social communication that facilitates human interaction. The cultural orientations of individualism and collectivism, which relate to basic beliefs about human relationships and interactions, should be determinants of blogging. This study explores the impacts of individualism-collectivism orientation on perceived self-efficacy in blogging, along with blogging and attitudes...

Blogging has been recommended as a suitable tool for learning during internship due to its associated usefulness in collaborative learning, reflection, communication, and social support. In this study, blogging was incorporated into the internship activities of two discipline-specific groups of interns: information management (n = 53) and nursing (n = 28). In examining the behavior, perceptions...

This study defines a blog as a contemporary web-based environment that can make a difference in adult informal learning practice. An online survey with 70 adult bloggers in Korea was undertaken to understand the nature of adults’ blogging and its meanings in terms of learning. This study investigates (a) adults’ blogging experiences related to learning, (b) bloggers’ perceptions of the usefulne...

Smooth communication is essential for the success of construction projects. As an easy-to-use, context-rich, and high-capacity communication tool, blogging is gaining popularity in construction industry. In this paper, the features of blogging technology and how it could benefit construction organizations are presented. To further improve the effectiveness of blogging technology in information ...

This article asks whether blogging in the United Kingdom, which started later than in the United States, reproduces the gender differences in blogging behavior and the gender inequalities in recognition that have been observed in studies based largely on U.S. bloggers. A sample of 48 female and male British bloggers answered a questionnaire about their blogging practices and attitudes; data wer...