this article intended to illustrate a profile of the impact of english in magazine print advertising in iran, examining the quantitative results obtained from discourse analysis. three issues of khanevadeh sabz and two issues of zendegi ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. results showed ...

This paper investigated the relationship between ethnic language in online and offline advertising and perceptions of advertiser cultural sensitivity. An experiment was conducted among bilingual Arabic/English speakers. In offline advertising, bilingual or Arabic-only ads were seen as more culturally sensitive than English-only ads. In online advertising, no overall differences in this percepti...

This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...

The paper deals with the features of teaching of profession-related texts reading in a foreign language to bilingual students in agricultural higher education institution. Article’s purpose was to analyze the technology of intercultural competence formation by means of profession-related texts reading. The method of intercultural competence formation included using the profession-related texts ...

The 1983 Chicago mayoral election, which polarized Black and white voters, left the nascent Latino electorate in an uncertain position. A reevaluation of this election clarifies impact candidate Harold Washington, whose candidacy laid bare significant political divisions anti-Black sentiment among Latinos as they grappled with their relationship to whiteness. Divisions aside, Washington's effor...