The Greek notion of archetype was adopted and popularized in the context of the analytical psychology of Carl Gustav Jung. Marshall McLuhan used the concept archetype as a formal perspective rather than the content of an alleged “collective unconscious”. In his book From Cliché to Archetype, the idea of archetype is presented as the ground where individual action is the figure. This article, de...

archetype is a jung's term for the contents of the collective unconscious; the instinctive thoughts which organize human's experiences according to predetermined innate patterns.  these ancient images appearance in various forms over time including myths and stories, as jung describes myths and fairy tales as the reflection of archetypes. the obvious examples of these archetypes in pe...

Carl Gustav Jung, the   founder   of   the   analytical   psychology   in the twentieth century   believes    that   under   the   appearance   of   human   consciousness   exists   an eternal collective unconscious   which is   part   of   the   hereditary   psychological   factor   common in the entire human race. He successfully introduced   the common archetypes in the mythology of   the di...

Jung says clearly ‘the archetype itself is empty.’ What precisely does he mean by empty? We may infer that in the context of his definition, emptiness has something to do with the possibility of imaginal representation as it is filled out by the content of our human experience. The content of the empty archetype, or the image is not determined. It has infinite variety or a boundless quality. In...

The twisted psychological theories of Carl Jung have for a few decades dotted the landscape of modern literature and culture. Originally a friend and younger contemporary of Freud, Jung eventually went his own way, unable to agree with Freud's sexual emphasis. Today, Jung is revered by New Age proponents and known for his strategic role in the founding of Alcoholics Anonymous. His theories of t...

mother archetype is one of the most important archetypes in carl gustav jung's theory manifested in literary works both as the character of a real mother or in the form of symbols that indicate maternal aspect. epic is a work derived from the male-dominated society in which the heroic functions and masculine power grabs the attentions always more than the women's presence and role. ho...