abstract airlines brands are getting new identities in the electronic age. because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. on the other hand, religious tourism's industry has a sustainable market in iran, because of cultural issues. a lot of passengers prefer to do their religious travels with an ai...

Data mining can be evaluated as a strategic tool to determine the customer profiles in order to learn customer expectations and requirements. Airline customers have different characteristics and if passenger reviews about their trip experiences are correctly analyzed, companies can increase customer satisfaction by improving provided services. In this study, we investigate customer review data ...

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, ...

Mergers and Acquisitions are important corporate strategy actions that aid the firm in external growth and provide it competitive advantage. In today’s globalized economy, mergers and acquisitions (M&A) are being increasingly used the world over, for improving competitiveness of companies through gaining greater market share, broadening the portfolio to reduce business risk, for entering new ma...

This paper aims at developing a teaching case of electronic-customer (e-customer). The U.S. commercial airline is used as an example to show how to develop e-customer chain model and apply it to the real industry in a classroom setting; and therefore, enhance the teaching of customer chain in a classroom. Specifically, first, an e-customer chain model in the commercial airline industry is devel...

Airline companies do not collaborate when dealing with problems that arise during their own operational control plan. These problems are related with aircrafts, crew members and passengers and the actions towards the solution of these problems are usually known as operations recovery. In this paper we present a possible solution to the problem of lack of collaboration between different airlines...

Within the tourism industry, hotels and airlines are encouraging potential customers to make their reservations online. Because of the significant setup costs involved in website development, assessing online behaviour and website effectiveness is necessary. This paper explores the factors influencing online shopping. Moreover, by using three airline company websites as an indicative example, t...

The report has benefited greatly from the collaboration of representatives from government agencies and private sector in providing invaluable inputs and comments to the study. We are particularly indebted to the staff of the Bank of Thailand, National Statistical Office, Department of Land Transport, Office of the National Telecommunications Commission, and of the domestic airline companies, c...