quinolones are a very important family of antibacterial agents that are widely prescribed for the treatment of infections in humans. since their discovery in the early 1960s, the quinolone group of antibacterials has generated considerable clinical and scientific interest. two major groups of compounds have been developed from the basic molecule: quinolones and naphthyridones. the 4-pyridone-3-...

Social media have enjoyed a rapidly increasing adoption among users in recent years. Millions of users execute billions of actions (in form of tweets, messages, replies, likes, etc.) every day. The massive amount of social interactions online has contributed to the proliferation of social advertising. Alongside the interest in online and social advertising, Twitter has introduced several advert...

Für meine Familie " Although it may seem a paradox, all exact science is dominated by the idea of approximation. "

We investigate paid endorsement as a crowd-sourcing social advertising mechanism that allows advertisers to bypass publishers (e.g., Facebook) and recruit individual endorsers of their own choice at affordable prices. Specifically, we investigate (i) how incentives affect endorsers’ participation and effectiveness, (ii) what types of endorsers are most effective in generating online engagement ...

Ehrenwörtliche Versicherung Diese Dissertation wurde selbständig, ohne unerlaubte Hilfe erarbeitet. III Für meine Frau, meine Tochter, und meine ganze Familie. This thesis founds on the following manuscripts, which are referred to as Moik et al. 2011a or b, respectively. (2011). Loss of migfilin expression has no overt consequences on murine development and homeostasis, J Cell Sci124, 414-21. R...

allen P10lern (samt den Exilanten auf Z10) – f ¨ ur alle Hilfsbereitschaft und die entspannte und freundschaftliche Zusammenarbeit (und die dazugehörigen Kaffeepausen) meiner Familie – f ¨ ur die uneingeschränkte Unterstützung in allen Lebenslagen