In the literature of e-Commerce website development, qualities of usability and usefulness have received the main attention of researchers. However, with the rapid growth of e-Commerce, there is a growing concern to improve e-Commerce interface by engineering the affective appeal in the website design. Kansei Engineering is a translating technology of a consumer’s feeling and image for a produc...

Kansei Engineering was founded by M. Nagamachi at Hiroshima University about 30 years ago and it is a powerful ergonomic consumer-oriented technology for a new product development. Kansei is a Japanese of psychological feeling or image which a consumer will have in mind when purchasing some thing. For instance, the customer has such kinds of kansei of “speedy, easy control and good styling” for...

Acknowledging the relevance of kansei engineering both in the industrial and the academic worlds, the current situation in the field of kansei research seems ready for the emancipation of other disciplines that are actually numerous and already significantly active. In this paper, the overview on how the literature describes kansei and kansei engineering points out the reason why other discipli...

The aesthetic aspects of products have become crucial factors in achieving higher consumer satisfaction. This study deals with evaluation of commercial products according to the Kansei, which is an individual subjective impression reflecting the aesthetic appeal of products. To do so, we have proposed a three-phase group nonadditive multiattribute Kansei evaluation model. Particularly, a novel ...

Kansei design methods are successful in the Japanese industry and academic worlds. Outside Japan, their level of development and recognition is nothing compared with the situation inside of Japan. One of the reasons is that there is currently no comprehensive description of Kansei and Kansei studies written for the international community. This paper intends to provide such description, to anal...

The aim of this paper is to develop an optimum design method for roof shapes that satisfy both aesthetic and dynamic conditions by using the rough sets theory. This optimum system consists of the KANSEI evaluation system and the shape evaluation system. In the KANSEI evaluation system, the KANSEI questionnaire system is executed first, and the obtained KANSEI evaluation values are used as KANSE...

In recent years, design has improved with development of manufacturing techniques. Only products that satisfy the consumer survive. Karino [1] has suggested the 3 types of quality based on relationship with physical fulfillment and individual satisfaction of designed objects; 1) Must-be quality, 2) One-dimensional quality, such as usability and operability and 3) Attractive quality, such as ple...

The digital instrument interface designers in industrial circle must face the typical nonlinear and uncertainty of the relationship between Kansei images (KIs) and product attributes (PAs), and the shortage of the statistical sample. It is conducted thorough research to the problem of nonlinear processing method, pointed out a new way that using combinatorial methods to solve the complex proble...

Consumers’ emotional requirements, or so-called Kansei needs, have become one of the most important concerns in designing a product. Conventionally, Kansei engineering has been widely used to co-relate these requirements with product parameters. However, a typical Kansei engineering approach relies heavily on the intuition of the person who uses the method in clustering the Kansei adjectives, w...

This paper gives a historical review of Kansei-based media technologies in Japan. Kansei is a Japanese word, the meaning of which covers sensibility, sentiment, emotion, and feeling. Kansei research started in the field of music, because music is the most acceptable of the arts to computer science. In the 1990s, the applications of Kansei machine vision became widespread in many industrial fiel...