Many multichannel retailers are now offering customers the option to place their orders online and then pick them up from the retailers’ physical stores. As a relatively new type of multichannel retail service, the factors that influence consumers to use “online order/in-store pickup” (OOIP) remains largely unknown. This study uses the Behavioral Reasoning Theory to examine the factors that inf...

To probe the inconsistent link between education and attitude change toward minority social groups, we conducted a field study that focused on audience characteristics and education about lesbian, gay, and transgender (LGT) targets. Participants enrolled in a sexuality course were compared to those in a neurology course, both taught by the same professor. Multiple regression analyses predicted ...

In this review, we focus on social psychological studies of influence-research in which the goal is to bring about change in another person or oneself. Although many constructs can be targeted for change (e.g., beliefs, behaviors), we focus on attitudes (people's general evaluations of people, objects, and issues) because attitudes often serve a key mediational role in behavior change (i.e., at...

In this paper, we describe an environment for supporting collaborative problem solving that uses dialogue agents both for creating a collaborative attitude between students as well as for offering instruction. We evaluated the effect of the social dialogue agents on student collaboration by contrasting a condition that included the social agents with a condition that did not include them. Both ...

This study was carried out to ascertain the perception of students on the use of social media for educational purposes. It was conducted in three tertiary institutions in Rivers State. The sample comprised 200 respondents randomly selected from three tertiary institutions in Rivers State. Five research objectives and four null hypotheses were used for the study. Mean scores, ANOVA, multiple com...

Previous work by Tesser (1993) and Bourgeois (2002) found that heritable attitudes are more resistant to social influence and attitude change. The present study sought to replicate and extend previous work by utilizing attitudes and heritability estimates not previously used in studies examining the effect of heritable attitudes on social influence processes. It was hypothesized that attitudesw...

The rapid spread of social media has brought new ways for marketers to communicate and manage brands online. Celebrity endorsement has been a popular practice in social media, however, what contributes to its effectiveness has not been fully understood. To address this issue, this study examines the effects of endorsement in social media towards brand attitude and merchandise attractiveness bas...

OBJECTIVES To make practical recommendations for improving oral hygiene behavior (OHB) potential predictors based on the Theory of Planned Behavior (TPB) were assessed. Measurements of oral health knowledge (OHK) and the expected social effect for having healthy teeth were included. METHODS 216 recruits in the Dutch Army ground forces completed a questionnaire about oral hygiene behavior, att...

Mixed results of attitude as a determinant of information system (IS) adoption suggest that there is more to an attitude's impact than evaluating the IS or its usage as favorable or unfavorable. This paper goes beyond the favorable-unfavorable valence of attitude by introducing the concept of attitude strength, which explains whether an attitude is strong, that is impactful and durable. First, ...