This anthropological study from February 2009 to November 2010 revealed the comprehension and cultural critique of three mass media health campaigns in Northeast Brazil. Twenty-four ethnographic interviews were conducted, exploring the iconographic and semantic content of the campaigns in the Dendê community in Fortaleza, Ceará State, Brazil. The authors used Content Analysis; Systems of Signs,...

Aim of the study is to verify the semantic associative abilities in children with different language onset times: early, typical, and delayed talkers. The study was conducted on the sample of 74 preschool children who performed a Perceptual Associative Task, in order to evaluate the ability to link concepts by four associative strategies (function, part/whole, contiguity, and superordinate stra...

Governments are continually looking to save costs in providing services especially with the economic crunch. Studies have shown that there is some form of reluctance to transact with governments over the internet even when it is cost saving and efficient. This is especially true where no policies mandating the utilization of e-government transactional web services (EgovTWS) exist and situations...

Next month, you will have your final examinations. After calculating your average scores for each course, you are sure that you can get high distinctions in almost all courses. You have finished reviewing all lecture materials, all tutorial materials, and all textbooks. However, there are still four weeks before the examination. Since you have extra time available, you plan to buy a book about ...

This study proposes a set of hypotheses based on the perspective of the elaboration likelihood model (ELM) of persuasion, a conceptual model that explains the formation of member’s relationship quality and subsequent behavioral loyalty that are prompted by central and peripheral cues, namely argument quality and source credibility. Moreover, we also argue that the extents to which argument qual...

With the surge in the number of the online review, how to get valuable information from a large number of useless information become a new problem that people face with when they shopping online. So far, many scholars have carried on some researches on this problem, but most of the studies were based on tangible goods' online reviews, and studies about services' online reviews are still very fe...

Distinct prefrontal regions are specialized for the controlled processing of semantic information. We have dissociated components of this system used in semantic decision-making across different perceptual conditions. Nineteen subjects were presented with auditory word sequences, on which they made semantic or syllabic decisions, while neural activity was measured using PET. Contrasting the sem...

Behavioral studies suggest that women and men differ in the strategic elaboration of verbally encoded information especially in the absence of external task demand. However, measuring such covert processing requires other than behavioral data. The present study used event-related potentials to compare sexes in lower and higher order semantic processing during the passive reading of semantically...

Behavioral studies suggest that women and men differ in the strategic elaboration of verbally encoded information especially in the absence of external task demand. However, measuring such covert processing requires other than behavioral data. The present study used event-related potentials to compare sexes in lower and higher order semantic processing during the passive reading of semantically...

Previous research exploring declarative memory in Williams syndrome (WS) has revealed impairment in the processing of episodic information accompanied by a relative strength in semantic ability. The aim of the current study was to extend this literature by examining how relatively spared semantic memory may support episodic remembering. Using a level of processing paradigm, older adults with WS...