نتایج جستجو برای: purchasing intention
تعداد نتایج: 61982 فیلتر نتایج به سال:
Purpose The diffusion of electronic commerce has a notable impact on the economy's prosperity. This paper embraces complexity theory principles to examine factors affecting Internet users' acceptance and use retailers. It is essential for sustainability retailers understand motivations impacting online consumer behaviour. Symmetrical asymmetrical methods are combined relationship between percei...
This study investigates the effects of corporate-, productand user image dimensions on purchase intentions, with cognitive and affective attitudes as mediator. A questionnaire survey was conducted with convenience sample. The results demonstrate significant effects of three brand image dimensions on purchase intention. In addition, the cognitive and affective attitudes fully or partially accoun...
In forecasting demand for expensive consumer goods, direct questioning of potential consumers about their future purchasing plans has had considerable predictive success [1, 2, 4]. Any attempt to apply such "intention to purchase" methods to forecast demand for proposed products or services must determine some way to convey product information to the potential consumer [3]. Indeed, all the pros...
Consumer environmental responsibility has been commonly considered as an antecedent to green consumption intention and eco-design purchases. However, little research investigated how concern affects the relationship between design attributes purchasing intention, especially in furniture setting, where companies are often involved design-intensive processes problems. This study investigates (i) ...
The holdbacks of information privacy to online marketing result in scholars’ research passionate around privacy concern. Following the research trend, this study examined the effect of two antecedent factors--information sensitivity and compensation--and their interactions on privacy concern and behaviour intention including information disclosure, protection intention and transaction intention...
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