Ideologies use for their conservation and propagation persuasive methods of communication: Rhetoric. Rhetoric is analyzed from the semiotic and logical-mathematical points of view. The following hypotheses are established: 1) Language L is a self-explanatory system, mediated by a successive series of systems of cultural conventions. 2) Connotative significances of an ideological advertising rhe...

The meaning maintenance model asserts that following a meaning threat, people will affirm any meaning frameworks that are available. Three experiments tested (a) whether people affirm alternative meaning frameworks after reading absurdist literature, (b) what role expectations play in determining whether absurdities are threatening, and (c) whether people have a heightened need for meaning foll...

Proverbs are unique metaphoric expressions, and the translator should be familiar with their meanings in both source language (SL) target (TL), keeping mind of similarities distinctions. The research aims to find out class shift it is affected translation result on novel “The Black Cat Other Stories” by Edgar Allan Poe. This study focused finding types proverbs. qualitative method uses Catford’...

Proverb is a word that often used by people in ancient times until now and part of Chinese culture. Proverbs have many elements, namely animals, plants, the human body, numbers, colors, flavors other elements. Mandarin proverbs are old general become their lives. Until now, people's lives, both learning daily conversation.However, young today rarely know about use Therefore, writer chose mandar...

Much scholarship has looked at the uses, functions, and originsof proverbs. This study describes form of proverbs in Nuosu, a Tibeto-Burman language spoken southwest China. A preliminary analysisdemonstrates that carefully crafted Nuosu reflectsintricate artistry multiple aesthetic features language,making their memorable transmissible across generations.One unusual feature to surface is freque...