Lemma 2. Let c < c' and k < k'. Under the advertising model, if a buyer with cost c' participates in the platform, the buyer with cost c also participates in the platform. If a seller with cost k' participates in the platform, the seller with cost k also participates in the platform. Moreover, if the seller with k' participates in the advertising service, the seller with k also participates in ...

Drawing on trust transfer theory and signal theory, we investigate how perceived effectiveness of ecommerce institutional mechanisms (PEEIM) and perceived website quality of the seller (PWQS) moderate the relationships between trust in platform, trust in seller and purchase intention in the context of Consumer to Consumer (C2C) platforms. To test our proposed model, we surveyed 224 buyers of Ta...

This paper studies how a seller should design its price schedule when consumers’ preferences are subject to temptation. As in Gul and Pesendorfer (2001), consumers exercise costly self-control to some degree and foresee their impulsive behavior and self-control. Since consumers may pay a premium for an option set that is less tempting, the seller may offer multiple small menus. Building on the ...

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AbstrAct: Digital watermarking is an emerging technology for combating copyright piracy. In real applications, the transaction between a buyer and a seller is done through a specific watermarking protocol, which enables the seller to successfully identify a traitor from a pirated copy, while preventing the dishonest seller from framing an inno cent buyer. In this paper, we propose a new buyer-s...

The buyer’s trust in seller in consumer to consumer e-commerce plays a critical role in consumer purchase decisions. Thus, this paper aims at analyzing the relationships between buyer’s trust in seller, price discount, and price premium by using product price as a moderator variable. A trust function for sellers was calculated through a questionnaire, by using the feedback mechanism and by appl...

Consider a bilateral trading market where there is one potential buyer and one potential seller of an object. The value that the buyer and seller place on the object depends on the product’s quality, . In particular, assume the value to the buyer is vB and the value to the seller is vS : Assume that the quality of the good is uniformly distributed between 0 and 1, U [0; 1]: Tomake the problem i...

the purposeof this studywas to analyzing factors that effecting on rangeland degradation. statistical population of this research consisted of whole farmer in pirtaj district (n= 1600); from that 120 farmer were selected as sample using cluster sampling. the main tool to collect data was a researcher made questionnaire that content validity of the questionnaire was approved, by a panel of exper...

Buyer-seller networks where price is determined by an ascending-bid auction are important in many economic examples such as certain real estate markets, radio spectrum sharing, and buyer-supplier networks. However, it may be that some sellers are better off not participating in the auction. We consider what happens if sellers can make a take it or leave it offer to one of their linked buyers be...