the purpose of was segmentation of customers according to benefit sought. market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise satisfaction of their varying wants. the data analysis was based on questionnaires which had been gathered from three metropolise...

Is the impact of sales promotion on consumer perception mediated by its hedonic and utilitarian benefits in the context of Indian consumers?  Is gender having a moderating impact on the relationship between the benefits of sales promotion and consumer perception?  Authors examined both questions using a partial least square structural equation modeling (PLS-SEM). Findings revealed that hedonic ...

fasting is a form of islamic worship to approach god.  there is a direct relationship between fasting, abstaining from eating and drinking, and an individual’s health as well as his ill-health. therefore, it is of utmost importance in the islamic perspective to weigh the spiritual benefits achieved through fasting against its probable harmfulness to an individual’s health. regarding fasting, th...

Thirty-four patients with Hodgkin's disease and non-Hodgkin's lymphoma underwent therapeutic splenectomies to improve hematologic tolerance for chemotherapy. The mean age was 40 years; there were 16 males and 18 females. Fourteen had Hodgkin's disease, 19 had non-Hodgkin's lymphoma, and 1 had malignant histiocytosis. Nineteen had palpable splenomegaly, 19 had marrow involvement and 20 had splen...

Speech recognition by cochlear implant users can be improved by adding an audible low frequency acoustic signal to electrical hearing; the resulting improvement is deemed "electro-acoustic stimulation (EAS) benefit." However, a crucial low frequency cue, fundamental frequency (F0), can be distorted via the impaired auditory system. In order to understand how F0 distortions may affect EAS benefi...

OBJECTIVES (1) To examine the acceptability and feasibility of a stress management intervention for caregivers of children recently diagnosed with cancer. (2) To explore whether caregivers with lower baseline perceived social support derive greater benefit from the intervention than those with higher perceived support. METHODS 45 primary caregivers were randomly assigned to intervention or st...

The speech perception ability reported from profoundly hearing-impaired persons using hearing aids or cochlear implants varies widely. A test battery was constructed that consisted of segmental and suprasegmental tasks and connected speech presented in three digerent modalities: visual (V), auditive (A) and audiovisual (AV). Two groups of patients participated. Fifeen subjects with a profound h...

PURPOSE In oropharyngeal cancer adaptive radiation therapy (ART), this study aimed to quantify the dosimetric benefit of numerous replanning strategies, defined by various numbers and timings of replannings, with regard to parotid gland (PG) sparing. MATERIAL AND METHODS Thirteen oropharyngeal cancer patients had one planning and then six weekly CT scans during the seven weeks of IMRT. Weekly...

The long-term effect of percutaneous transluminal renal angioplasty (PTRA) on blood pressure and renal function was assessed in 100 consecutive patients with atherosclerotic renovascular hypertension. Technical success rates (complete plus partial) of a first PTRA averaged 76.2%, 74.1%, and 67.7% for the unilateral (n = 42), bilateral (n = 27), and solitary (n = 31) groups, respectively. Of the...